Ukuphelelwa yisikhathi okucatshangwayo kuyisimo esenzeka lapho umkhiqizo uthathwa njengophelelwe yisikhathi noma uphelelwe isikhathi, ngisho noma usasebenza kahle. Lo mqondo uhlobene nombono wabathengi wokuthi imikhiqizo ethile ayisafaneleki noma yesimanje, okuholela ekutheni bahlale befuna izinguqulo ezintsha noma amamodeli akamuva. Kulo mongo, izici ezifana nokukhangisa, ukumaketha, kanye nokuziphendukela kwemvelo okusheshayo kwezobuchwepheshe kudlala indima ebalulekile ekusheshiseni ukuphelelwa yisikhathi okucatshangwayo. Lesi sihloko sizodingida izici eziyinhloko, imiphumela, nezibonelo zalesi simo emphakathini wanamuhla.
Izibonelo zokuthi ukuphelelwa yisikhathi okucatshangwayo kuyithinta kanjani imikhiqizo nabathengi namuhla.
Ukuphelelwa yisikhathi okucatshangwayo kuyisenzakalo esithinta ngokuqondile indlela imikhiqizo esetshenziswa ngayo kanye nendlela abathengi abayibona ngayo. Lolu hlobo lokuphelelwa yisikhathi kwenzeka lapho umkhiqizo uthathwa njengophelelwe yisikhathi noma uphelelwe yisikhathi, noma ngabe usasebenza kahle. Lokhu kuholela abathengi ukuthi bezwe isidingo sokushintsha umkhiqizo bafake owamanje, belandela izitayela zemakethe.
Isibonelo esicacile sokuthi ukuphelelwa yisikhathi okucatshangwayo kuyithinta kanjani imikhiqizo ukukhishwa njalo kwamamodeli amasha e-smartphone. Ngisho noma imodeli endala isasebenza futhi ihlangabezana nezidingo zabathengi, ukuqamba okusha okuqhubekayo nokukhangisa okunolaka kwamamodeli amasha kwenza abantu abaningi bazizwe benesidingo sokuhweba ngedivayisi yabo endala ukuze bathole entsha ukuze bahlale benolwazi lwakamuva.
Lokhu kusesha okuqhubekayo kwemikhiqizo emisha kanye nengcindezi yokuhambisana nezimo ezimakethe nakho kubathinta ngqo abathengi. Ngokuvamile bazizwa benengcindezi yokuthenga imikhiqizo yakamuva, ngisho nalapho singekho isidingo sangempela sokushintshwa. Lokhu kungaholela ekusetshenzisweni kwemali okungadingekile kanye nesiko lokulahla, lapho imikhiqizo esebenza kahle ilahlwa ngenxa nje yokuthi ayisabhekwa "njengemfashini."
Ngakho-ke, ukuphelelwa yisikhathi okucatshangwayo akuthinti nje kuphela indlela imikhiqizo ekhiqizwa futhi imakethwe ngayo, kodwa futhi kuthonya ngokuqondile ukuziphatha kwabathengi, okuholela kumjikelezo oqhubekayo wokusetshenziswa nokulahlwa. Kubalulekile ukuthi abathengi bakuqaphele lokhu okwenzekayo futhi benze izinqumo ezinolwazi, becabangela isidingo sangempela sokushintshwa komkhiqizo ngaphambi kokuba bavumele ukucindezelwa okuvela kumathrendi kanye nokubonakala sekuphelelwe yisikhathi.
Qonda umqondo wokuphelelwa yisikhathi okubonwa nomthelela wawo emphakathini wanamuhla.
Ukuphelelwa yisikhathi okucatshangwayo kubhekisela ekwenzeni umkhiqizo uphelelwe yisikhathi hhayi ngenxa yezizathu zobuchwepheshe noma zokusebenza, kodwa kunalokho ngamasu okumaketha aholela abathengi ukuthi bakholelwe ukuthi imikhiqizo yabo isiphelelwe yisikhathi futhi idinga ukushintshwa kufakwe izinguqulo ezintsha. Leli su linomthelela omkhulu emphakathini wanamuhla, linomthelela ekusetshenzisweni okungalawulwa, ukulahlwa kwemikhiqizo ngaphambi kwesikhathi, kanye nokumoshakala kwezinsiza.
Enye yezinto eziyinhloko ezinomthelela ekucatshangelweni kokuphelelwa yisikhathi ukusungulwa okusha kwezobuchwepheshe, okusho ukuthi imikhiqizo emisha yethulwa emakethe ngenani elikhula njalo. Izinkampani zisebenzisa amasu okumaketha anolaka ukuze zikholise abathengi ukuthi badinga ukuthenga inguqulo yakamuva yomkhiqizo, ngisho noma owangaphambilini usasebenza kahle.
Imiphumela yokuphelelwa yisikhathi okucatshangwayo ihlukahlukene. Ngaphandle komthelela wemvelo odalwa ukulahlwa kwemikhiqizo ngaphambi kwesikhathi, kuphinde kube nomthelela emphakathini, njengoba ukufuna njalo imikhiqizo yakamuva kungaholela ekutheni abantu bangene ezikweletini ukuze bahambisane nesikhathi. Ngaphezu kwalokho, ukuphelelwa yisikhathi okucatshangwayo kunomthelela ekudaleni imfucuza kanye nokuncipha kwemithombo yemvelo.
Isibonelo esicacile sokubonakala sekuphelelwe yisikhathi imboni yama-smartphone, ekhipha amamodeli amasha njalo ngonyaka ngokuthuthukiswa okuncane kunamamodeli angaphambilini. Abathengi baholela ekukholweni ukuthi badinga ukushintsha amadivayisi abo njalo, noma ngabe ama-smartphone abo amadala asasebenza kahle.
Ngamafuphi, ukuphelelwa yisikhathi okucatshangwayo kuyinto enomthelela omkhulu emphakathini wanamuhla, ayithinti nje kuphela ukusetshenziswa okudlangile kodwa nokumoshakala kwezinsiza kanye nomthelela kwezemvelo. Kubalulekile ukuthi abathengi bazi ngalawa maqhinga okumaketha futhi bafune izindlela eziqaphela kakhulu zokusebenzisa, bazise ukuqina kanye nekhwalithi yemikhiqizo phezu kokuvuselelwa kwayo njalo.
Izinhlobo ezintathu zokuphelelwa yisikhathi: thola ukuthi ziyini nokuthi zibathinta kanjani abathengi.
Ukuphelelwa yisikhathi kuyisenzakalo esithinta ngokuqondile abathengi, njengoba kuhlobene nempilo ewusizo yomkhiqizo kanye nesidingo sokushintshwa. Kunezinhlobo ezintathu eziyinhloko zokuphelelwa yisikhathi: ukuphelelwa yisikhathi okubonwayo, ukuphelelwa yisikhathi okuhleliwe, kanye nokuphelelwa yisikhathi kobuchwepheshe.
Ukuphelelwa yisikhathi okucatshangwayo kwenzeka lapho umkhiqizo usasebenza, kodwa uthathwa njengophelelwe yisikhathi noma uphelelwe yimfashini ngumthengi. Lokhu kungenza umthengi afise umkhiqizo omusha, ngisho noma omdala usasebenza kahle. Lolu hlobo lokuphelelwa yisikhathi luthonywa izici ezifana nezimakethe, ukukhangisa, kanye nesimo senhlalo.
Ngakolunye uhlangothi, ukuphelelwa yisikhathi okuhleliwe kulapho umkhiqizo uklanyelwe ukuba ube nesikhathi esinqunyelwe, esidinga ukushintshwa kwesikhashana. Lokhu kwenziwa yizinkampani ukukhulisa ukuthengisa nokusetshenziswa, kudala umjikelezo wokuthenga njalo kubathengi.
Okokugcina, ukuphelelwa yisikhathi kobuchwepheshe kwenzeka lapho umkhiqizo uphelelwa yisikhathi ngenxa yentuthuko yezobuchwepheshe. Kulesi simo, umkhiqizo ungase ungasasekelwa yizibuyekezo nokulungiswa okudingekayo ukuze uwugcine usebenza kahle. Lokhu kungaholela abathengi ukuthi bazizwe benengcindezi yokuthenga umkhiqizo omusha, osesikhathini samanje.
Ngamafuphi, lezi zinhlobo ezintathu zokuphelelwa yisikhathi zithinta abathengi ngezindlela ezihlukene, ezithonya izinqumo zabo zokuthenga futhi zikhiqize umjikelezo oqhubekayo wokusebenzisa. Kubalulekile ukuthi abathengi bazi ngalezi zenzakalo ukuze benze izinqumo ezinolwazi futhi bagweme ukumosha izinsiza.
Imithelela yokuphelelwa yisikhathi okuhleliwe: funda ngemiphumela yalesi simo emphakathini wamanje.
Njengamanje siphila emphakathini lapho ukuphelelwa yisikhathi okuhleliwe kuyinto eyandayo. Imikhiqizo ivame ukukhiqizwa ukuze ihlale isikhathi esifushane, okuholela abathengi ukuthi bahlale beyishintsha ngamamodeli amasha. Lesi simo sidala imithelela eminingi engemihle ezicini ezehlukene zempilo yethu yansuku zonke.
Omunye wemiphumela eyinhloko yokuphelelwa yisikhathi okuhleliwe umthelela wemvelo . Ngokukhiqizwa nokulahlwa kwemikhiqizo njalo, inani lemfucuza ekhiqizwayo liyakhula, okubangela ukungcoliswa kwemvelo. Ngaphezu kwalokho, ukukhishwa kwezinsiza zemvelo zokukhiqiza imikhiqizo emisha nakho kubangela umonakalo ohlelweni lwemvelo.
Omunye umthelela omkhulu ngowomnotho . Abathengi bakhuthazwa ukuthi bathenge imikhiqizo emisha kaningi, okudala umjikelezo wokusetshenziswa oqhubekayo. Lokhu kungabangela abantu ukuthi basebenzise imali engaphezu kwesidingo futhi bangene ezikweletini ukuze bahambisane nezitayela zakamuva zemakethe.
Ngaphezu kwalokho, ukuphelelwa yisikhathi okuhleliwe nakho kunomthelela emphakathini . Ngokuvamile, abantu bakholelwe ukuthi badinga njalo ukuthola imikhiqizo emisha ukuze bahlale benolwazi lwakamuva futhi bahlanganiswe emphakathini. Lokhu kungadala imizwa yokunganeliseki nokungafaneleki kulabo abangakwazi ukuhambisana nesivinini sokusetshenziswa.
Uma kubhekwa le mithelela, kubalulekile ukuthi sicabange kabusha amaphethini ethu okusebenzisa futhi sikhuthaze ukukhiqizwa kwemikhiqizo ehlala isikhathi eside futhi esimeme. Ukuqwashisa ngemiphumela yokuphelelwa yisikhathi okuhleliwe emphakathini wamanje kubalulekile ukuze kuthuthukiswe izinguquko eziphusile eziya ekusaseni elinokulinganisela neliqhubekayo.
Ukuphelelwa yisikhathi okubonwayo: izici, imiphumela nezibonelo
Ukuphelelwa yisikhathi okubonwayo kuyisu lokumaketha lokukhulisa ukuthengisa, okwenza abathengi bacabangele umkhiqizo osasebenza njengophelelwe yisikhathi ngoba awuhlangabezani nesitayela noma imfashini eyayikhona ngaleso sikhathi.
Lolu hlobo lokuphelelwa yisikhathi lukhuthaza ukusetshenziswa kwezimpahla nezinsizakalo, okukhiqiza inzuzo eyengeziwe emkhakheni wezinkampani, ngezindleko zomthelela omkhulu wezenhlalo nezemvelo. Igqamisa isidingo esikhulayo sezinto ezingavuthiwe kanye nezibaseli ezimbiwa phansi, okuholela ekukhiqizweni kwenani elikhulu lemfucuza eqinile kanye nesisi esingcolisa umoya.
Ukuze wenze umthengi alahle okuhle okusasebenza, izinkampani zisebenzisa ukukhangisa, icinema, umabonakude, namanye amathuluzi njengendlela yokukhohlisa umphakathi.
Esinye sezibonelo zakuqala zokuphelelwa yisikhathi okubonwayo singatholakala embonini yezimoto. Ngo-1923, iGeneral Motors yaqala ukukhiqiza izinhlobo zezimoto zonyaka ezinezinguquko ezincane zokuklama. Kamuva, ngemikhankaso yokukhangisa, abathengi bakhuthazwa ukuba bathuthukise, nakuba enye imodeli yayisasebenza ngokugcwele.
Esinye isibonelo esiwuphawu imboni yezemfashini, esekela ukusebenza kwayo phezu komkhuba obonakala uphelelwe yisikhathi. Abantu bashintsha izingubo zabo njalo ngesizini hhayi ngenxa yesidingo sokusebenza, kodwa ngoba balandela izitayela zemfashini.
Incazelo ye
Ukuphelelwa yisikhathi okucatshangwayo (ngokwengqondo noma okufiselekayo) yilapho umthengi ebona umkhiqizo njengosetshenzisiwe, ngisho noma usasebenza. Into ayisathandeki ngoba izitayela zemfashini zikhomba ukuthi isiphelelwe yisikhathi noma isiphelelwe yisikhathi.
Kulokhu, okuhle kulahlekelwa inani elingokomfanekiso elihlotshaniswa nokuhlonza komthengi komphakathi nokomuntu siqu. Ngakho-ke, akukhona mayelana nokwanelisa isidingo sokusebenzisa, kodwa isidingo esingokwengqondo.
Ngale ndlela, inhloso ukufaka engqondweni yomthengi ngokungeyikho isidingo sokushintsha umkhiqizo ngenguqulo entsha. Amathuluzi okukhangisa asetshenziselwa ukukholisa abantu ukuthi le modeli entsha inokuqamba okusha okuyenza ibe yinhle kakhulu.
Omunye wababhali abadume kakhulu leli gama kwakungumklami wezimboni waseMelika uClifford Brooks Stevens. Umbhali waphikisa ngokuthi, ngokubonakala sekuphelelwe yisikhathi, isifiso sokuba nento entsha kancane ngaphambi kokuba idingeke ngempela sifakwa kumthengi.
Ngokombono ocatshangwa ukuthi uphelelwe yisikhathi, into iphelelwa yisikhathi lapho kuvela enye eyivumela ukuthi ibe semfashinini futhi izuze ukwamukelwa okukhulu emphakathini. Ngakho-ke, ukusetshenziswa kwezimpahla kuthuthukiswa ngaphezu kwezidingo ezibalulekile zomthengi.
Izici ezihilelekile
Umphakathi wabathengi
Esinye sezifundazwe ezithuthuke kakhulu zemodeli yezomnotho yonxiwankulu yilokho okubizwa ngokuthi “umphakathi wabathengi”, obonakala ngokusetshenziswa okukhulu kwezimpahla nezinsiza.
Kulolu hlelo lwezomnotho, kuyadingeka ukuthola izindlela ezikhuphula izinga lokutholwa kwempahla. Elinye lamaqhinga anjalo wukwenza kubathengi umbono wokuthi lokhu abanakho sekuphelelwe yisikhathi.
Emphakathini wabathengi, izidingo zangempela ziye zathathelwa indawo izifiso. Kulolu hlelo, ukuphelelwa yisikhathi okubonakala kuba yithuluzi elisetshenziswa osomabhizinisi ukukhiqiza kubathengi isifiso sokushintsha okuhle okungabagculisi.
Ngalo mqondo, izinguquko zedizayini ezibonakala zishintsha ziyethulwa ngokuphathelene nokusebenza komkhiqizo. Nokho, lezi zinguquko azilethi intuthuko yangempela, kodwa kunalokho umuzwa wokudinga ubuchwepheshe bamuva noma ukulandela izitayela zemfashini.
Ukukhangisa
Ukukhuthaza ukusetshenziswa, abakhiqizi basebenzisa ukumaketha nokukhangisa njengamathuluzi okuthonya isayense yengqondo yabathengi. Lezi zindlela zikhuthaza abathengi ukuthi bathenge umkhiqizo othile owanelisa izifiso zabo.
Ukukhohlisa kwengqondo kusetshenziselwa ukuheha okucatshangwa ukuthi uphelelwe yisikhathi ngokukhangisa isitayela somkhiqizo omusha kunezimfanelo zawo. Ngakho, imikhankaso yokukhangisa ihloselwe ukwanelisa isidingo sobusha.
Lokhu kufezwa ngokuyenga abathengi ukuthi bakholelwe ukuthi izinguqulo ezintsha zomkhiqizo zinikeza izinzuzo zangempela kunezangaphambilini. Ngaphezu kwalokho, amathuluzi okukhangisa adizayinelwe ukuthi athonye izigaba zomphakathi ezihlukene.
Ngalo mqondo, izinkampani zinesigaba senhlalo esichaziwe ezikhiqiza imikhiqizo yazo futhi esibeka umkhawulo isikhathi sokuphelelwa yisikhathi. Ngokuvamile, imikhiqizo yakhelwe abantu abaningi abanamandla amakhulu okuthenga, abawabheka njengasebenza isikhathi esifushane kakhulu.
Ngokulandelayo, imikhankaso yokukhangisa yenzelwe abathengi abanamandla aphansi okuthenga kuze kube yilapho imikhiqizo ilahlekelwa inani ngenxa yokuthi ayisekho emfashinini.
I-Psicologia yomuntu
Ukuphelelwa yisikhathi okucatshangwayo kwaklanywa ngokusekelwe emqondweni womuntu. Abantu bayizidalwa zomphakathi ezidinga ukuqashelwa ontanga, ngakho-ke sithatha ukuziphatha okwamukelekayo kwabanye.
Emphakathini wabathengi, ukuze samukelwe endaweni ethile yomphakathi, sidinga ukuthenga imikhiqizo ethathwa njengeyesimanjemanje. Kulo mongo, sibona njengesephelelwe yisikhathi zonke izimpahla ezingezona ezakamuva emphakathini noma ezesimanje.
Ngaphezu kwalokho, izingxenye ezingokwengqondo eziqhuba ukuziphatha kwabathengi ziyinkimbinkimbi futhi zingathonywa imizwa yemizwa. Isibonelo, kuboniswe ukuthi ngaphambi kokubhekana nento entsha, sikhiqiza i-hormone dopamine, ebangela isimo sokujabula nokuzijabulisa.
Imiphumela
Enye yezinkinga ezinkulu ngokunyuka okungalawuleki kokusetshenziswa kokusetshenziswa kwezinto ezingavuthiwe. Omakhalekhukhwini bangesinye sezibonelo ezifanekisela kakhulu, ngamayunithi angaphezu kwebhiliyoni elingu-1.500 athengiswa unyaka ngamunye.
Ukuthuthukisa umakhalekhukhwini kudinga inani elikhulu le-cobalt, i-lithium, ithini, isiliva, i-cadmium, i-lead, ne-coltan, phakathi kokunye. Kulinganiselwa ukuthi ngo-2030, zonke izinqolobane zala mamineral amaningi emhlabeni zizobe seziphelile.
Ngokufanayo, ukusetshenziswa kwezimpahla ngenxa yokuphelelwa yisikhathi okucatshangwayo kudala imfucuza enkulu. Endabeni yemfucuza kagesi, kulinganiselwa ukuthi kukhiqizwa amathani ayizigidi ezingama-50 ngonyaka.
Imfucuza eminingi ye-elekthronikhi ilahlwa ezindaweni zokulahla imfucuza e-Afrika nase-Asia, lapho ingacutshungulwanga kahle. Lokhu kuholela ekunqwabeleni kukadoti onobuthi obukhulu, okungaba yingozi empilweni, njengomthofu, i-mercury, ne-cadmium.
Imboni yendwangu, ehambisana nomkhakha wemfashini, nayo ingenye engcolisa kakhulu. Njengamanje, izingcezu zezingubo ezingaphezu kwezigidi eziyizinkulungwane ezingama-80.000 zithengiswa minyaka yonke, ezihambisana nomkhuba ocatshangwa ukuthi usuphelelwe yisikhathi.
Kulinganiselwa ukuthi imboni yendwangu ibhekene no-20% wobuthi obukhishelwa emithonjeni yamanzi yale planethi. Lokhu kungenxa yokuthi imithi yokwelapha edingekayo ayisetshenziswa ukuze kukhishwe ukungcola endle.
Ngakolunye uhlangothi, ukuhwebelana ngezingubo kukhiqiza cishe amathani ayizigidi eziyi-16 emfucuza yendwangu ngonyaka. Ingaphezulu kuka-70% yalezi zingubo ezilahliwe zigcina sezisendaweni yokulahla imfucuza.
Ungakugwema kanjani ukuphelelwa yisikhathi okucatshangwayo?
Ukuze kuncishiswe futhi/noma kugwenywe ukuphelelwa yisikhathi okucatshangwayo, izinyathelo ezithile zomuntu ngamunye noma zesikhungo zingathathwa.
Lawula ukukhangisa
Esinye sezici ezithonya kakhulu okucatshangwa ukuthi sesiphelelwe yisikhathi ukukhangisa. Enye indlela yokuyilawula iwukusungula imithethonqubo evimbela amasu athile asebenzisa ingqondo yabathengi.
Mayelana nalokhu, amazwe ambalwa athuthukise umthetho wokulawula ukukhangisa ukuze kuzuze abasebenzisi. Le mithetho ikhawulela ukusetshenziswa kwezinhlobo ezithile zokukhangisa, ezifana nokukhangisa okudukisayo nokuncane.
Ukukhangisa okudukisayo kukhohlisa abathengi mayelana nezici zangempela zomkhiqizo. Ukukhangisa kwe-subliminal, ngakolunye uhlangothi, kudala izisusa ezibonwa ngokungazi ukuthi ziheha ukuthengwa komkhiqizo.
Phakathi kwezinhlelo ezithile ezithakazelisayo, kwasungulwa indikimba ezimele e-Spain ehlanganisa ndawonye izikhungo zokukhangisa, abakhangisi, nabezindaba. Kubizwa nge-Autocontrol futhi ihlose ukusebenzela ekukhangiseni okunesibopho, okusemthethweni, nokulungele umthengi.
Ukushintsha amaphethini okusetshenziswa
Isihluthulelo sokugwema ukuba yisisulu semikhuba eklanyelwe ukukhuthaza ukuphelelwa yisikhathi okucatshangwayo kuwushintsho lwamaphethini okusetshenziswa emphakathini wanamuhla.
Kumelwe sifunde ukusebenzisa lokho okudingekayo ukuze sihlangabezane nezidingo zethu zangempela futhi sikhethe imikhiqizo ekhiqizwa ngezinqubo zemvelo kulo lonke uchungechunge lwayo lwenani.
Izibonelo
Umkhakha wezimoto (Icala le-General Motors)
Elinye lamacala okuqala abhalwe phansi okucatshangwa ukuthi aphelelwe yisikhathi kwenzeka embonini yezimoto. Ngeminyaka yawo-20, iGeneral Motors yayisalele ngemuva kwembangi yayo, iFord Motors Company.
Ukuthola inzuzo yokuncintisana, umqondisi wenkampani, u-Alfred Pritchet Sloan, uhlonze isidingo soshintsho kunqubomgomo yamakhasimende. Bekanye noCharles Kettering (umqondisi wophiko locwaningo), bahlongoza uhlelo lokuthengisa olusekelwe ezinguqukweni ezincane ekubukekeni kwezimoto.
Ngakho-ke, i-General Motors yaqala inqubomgomo yokukhiqiza imodeli yonyaka owodwa kanye nokukhuthaza ukugcwalisa ngaphambi kokuba kudingeke. Ukuze bafeze lokhu, bakha imikhankaso yokukhangisa yomsakazo, icinema, nemithombo yezindaba yokunyathelisa ukuze bakhuthaze izinhlobo ezintsha.
Imikhankaso yokukhangisa yayisekelwe esu elihleliwe lokuphelelwa yisikhathi. Amamodeli amasha athuthukiswa njengesimanje futhi anezimfanelo ezingcono kunezakudala, nakuba enza umsebenzi ofanayo.
Ngakho-ke, iGeneral Motors yakwazi ukudlula imbangi yayo eminyakeni engaphansi kwe-15, ngenxa yokuphumelela ekuthengiseni okukhuthazayo. Lelisu laveza imiphumela emihle kwezomnotho kangangokuthi lamukelwa ezinye izinkampani zezimoto futhi lisasebenza nanamuhla.
imboni yezemfashini
Imboni yezemfashini isebenza ngokusekelwe kulokho okucatshangwa ukuthi iphelelwe yisikhathi. Lokhu kukhuthaza abathengi ukuthi bashintshe amawodrobhu abo ngaphambi kokuthi kusebenze isidingo.
Ukuze uqonde kangcono ukuthi ukuphelelwa yisikhathi okubonakala kusebenza kanjani kulo mkhakha, ake sibheke isibonelo esilandelayo:
Umuntu unezingubo nezesekeli ezisesimweni esihle kakhulu futhi zisebenza ngokugcwele. Nokho, umbuthano wabo wokuxhumana nabantu (abangane, osebenza nabo, umndeni) udala ingcindezi engasho lutho noma esobala yokuvuselela izingubo zabo ngoba abalandeli izitayela zemfashini.
Ngaphezu kwalokho, le ngcindezi iqiniswa ukukhangisa nabezindaba ngemikhankaso yokukhangisa. Le milayezo iphromothwa abantu abakhiqiza izitayela zemfashini, njengabadlali, abaculi, abaklami, noma ama-blogger.
Okuhlotshaniswa nalokhu kucindezela kwemvelo, isimo sengqondo siyakhiqizwa, siphawulwe isifiso sokuhlala ngaphakathi kweqembu lomphakathi elifiswayo. Ngezinga elinjalo, izingubo ziqala ukubonwa njengeziphelelwe yisikhathi, ngisho nalapho zifeza umsebenzi weqiniso ezakhelwe wona.
Ngakho-ke, abantu balahla izingubo nezesekeli ezisesimeni esihle futhi bathole ezinye ezibhekwa njengemfashini. Lo mjikelezo uphinda izikhathi ezimbalwa ngonyaka, njengoba abaklami bezitayela bekhiqiza amaqoqo ahlukene esizini ngayinye.
Njengoba sibona, imboni yezemfashini isebenzisa ngempumelelo okucatshangwa ukuthi iphelelwe yisikhathi ukuze ikhuthaze ukusetshenziswa kwemikhiqizo yayo ngobuningi. Lokhu kwenze yaba enye yezimboni ezinenzuzo kakhulu emhlabeni namuhla.
Izinkomba
- I-Espeleta-Ríos AM (2016) Ukuphelelwa yisikhathi okuhleliwe ku-dynamics yezimpahla kanye nemakethe yabathengi. Iziqu Zokugcina Zeziqu ze-Consumer Affairs and Commerce, i-Faculty of Commerce and Tourism, i-Complutense University of Madrid. EMadrid, eSpain. 113 p.
- U-Rodríguez-García GC (2014) Okuhleliwe futhi kwabonwa ukuphelelwa yisikhathi emkhakheni we-ICT. Iphrojekthi yokugcina. I-María Zambrano Ikhampasi Yokukhangisa. Inyuvesi yaseValladolid Segovia, eSpain. 41 p.
- Rodríguez M (2017) Ukuphelelwa yisikhathi komkhiqizo kanye nokusetshenziswa okunesibopho. Amasu omphakathi kanye nenhlalakahle yentuthuko esimeme. Distribution and Consumption Vol. 1: 95-101.
- Segurajáuregui-Álvarez L (2018) Ubuso obuningi bokuphelelwa yisikhathi. Ukuphatha kanye nobuchwepheshe bomklamo. Umnyango Wezinqubo Namasu Okufeza. Indawo yocwaningo, ukuphatha kanye nobuchwepheshe bokuklama. I-Autonomous Metropolitan University. Azcapotzalco, Mexico 101 p.
- I-Vázquez-Rodríguez GA (2015). Ukuphelelwa yisikhathi okuhleliwe: umlando wombono omubi. Funda u-Herreriana 11:3-8.
- U-Yang Z (2016) Ukuphelelwa yisikhathi okuhleliwe. Umsebenzi we-Undergraduate ku-Economics. I-Faculty of Economics and Business. I-University of the Basque Country. IBilbao, Spain 33 p.